Shamit Khemka Presented Webinar on Zend 2 Framework

This Webinar was intended to give a complete introduction for using Zend Framework 2 to identify and create database driven web application using the Model-View-Controller paradigm. To give a complete understanding of a ZF2 application, Shamit Khemka illustrated CRUD functions in ZEND 2 with basic examples. As for a PHP developer, Zend Framework provides a number of ready-to-use components to improve your application’s security.

Shamit Khemka is the founder & CEO of SynapseIndia, a premier IT outsourcing company in India. He leads a team of IT experts and architects that focuses on developing and presenting best Web & Mobile Development solutions to the Enterprises for better business performance across the globe.


Shamit Khemka EO Regional Director Shares ISB Year 3 Future Thinkers & Leaders

ISB conducted a summit for Future Thinkers & Leaders in which various Entrepreneurs from Entrepreneurs’ Organization were part of it. SynapseIndia CEO Shamit Khemka captured few moments from the summit of future leaders of corporate world along with the entrepreneurs.

Benefits of Working at NSEZ Noida

NSEZ, Noida – A great place to work for IT professionals, Noida Special Economic Zone (NSEZ) has been attracting many IT professionals because of its well developed IT infrastructure, security & several amenities including ATMs, food courts & much more. From eco-friendly workplaces to security arrangements and more are the benefits that professionals working at NSEZ avail.

Benefits of Working in NSEZ

  • Good ambience with access to the world-class functionality, technology and aesthetics for employees
  • Sector-specific infrastructure for Software organizations
  • Eco-friendly workplaces for health & well-being of working employees
  • Fun filled and friendly environment with better professionals around
  • Full-fledged security for all offices i.e. security guards and surveillance cameras in each office, high security at main gate of NSEZ
  • 3 times meals in proper Industrial canteens and food courts
  • Strategically located near to Greater Noida and Noida, easily commutable i.e. nearby metro station, public transport like buses and shared/personal autos
  • Lots of IT and Non IT companies there in NSEZ that makes area live for 24 X 7 hrs
  • In close vicinity to Malls
  • Very good residential area with easy access to famous local markets

SynapseIndia also has its registered office in Noida Special Economic Zone which is built with latest amenities and technologies to provide best in class services to working employees.

Shamit Khemka talks about Tips for Developing a Business Website

It has been often discussed and confronted that having an online presence is becoming a necessary step for the business owner. However, what it takes to plan, design and create the business website is always a critical step towards online branding.

Keeping the business goal presentable yet convincing enough to the prospective audience is always a challenge. SynapseIndia CEO Shamit Khemka mentions that recent development in web designing has also added to the worries of the business owners for web designs. CSS3 , HTML5 or being mobile friendly strangles the mind of developers a lot.

It becomes very important to any owner and developer to coherently decide the parameters and find out what will give the business – the best of earnings and online visibility.

Here are 5 major points that needs to be planned and checked before developing a business website :

  1. A complete Sitemap & defined wireframe of website.

Ideas that needs to be conveyed effectively to the audience should be mentioned in the website. All the aspects that a buyer need before choosing you over your competitors should be clear to him on the website. Many web development companies in India advocates this theory that crystal clear idea of design and business objective makes the website rule over many other parameters.

  1. Content of the website : What user wants

Content is always considered the ruling factor for any website ranking and keeping this one checked for your website development is always a win-win situation. This is what readers or your prospective clients comes for on your website.

  1. Keeping Mobile friendly

With technology advancement, the number of mobile users is increasing day by day and it is becoming an important aspect to create a business avenue for your company. With new guidelines of search engines and their remarks over websites having mobile compatibility creates the galore of opportunity for business owner to create apps, offers and prizes for the sales.

  1. Website Optimization

Keeping the navigation easy for the website and aligning the content with proper links and optimized webpages adds a beauty to the website. In addition to ranking factors on search engines, SEO do add the value to your website architecture.

  1. Build Online Presence : Make sure Prospects Are Buying What You’re Selling

Whenever a new business glows in the horizon, it always creates a buzz around the segment competitors. Your prospective leads don’t value the efforts & quality you put in your HTML, if your service doesn’t ensures users interest directly , you’re not selling what they’re buying.


IT mentor Shamit Khemka emphasize that it becomes very essential to plan out the list of activities that will be giving benefits to business promotion before executing the plan details on business websites.

Shamit Khemka talks about Silverlight : What makes it Better technology than Flash

Flash has for long been a dominant force in the web development and designing arena unperturbed by challenges thrown in by the occasional releases. The wake of HTML5 and Silverlight was a different story altogether. Flash is most likely fighting a losing battle especially against Silverlight, unless it overhauls some of its core features effectively. It is by virtue of the advanced mannerisms offered by Microsoft Silverlight that it is eating into the market share previously held by Flash.

SynapseIndia owner Shamit Khemka also adds that the release of Silverlight sparked the question of choosing between Flash and Silverlight. Designers and developers were split in their choices, given both the platforms hold considerable pedigree to their field of work. It is a common consensus that Silverlight incorporated a host of features which developers wanted to have in Flash.

With Flash’s reluctance in upgrading to user needs, Silverlight has filled the void effectively and thereby clinched a considerable market share. This discussion deals with the technical superiority of these platforms over the other and why Silverlight might have just edged Flash in some regards.

Silverlight vs Flash: Neck to Neck

Animation principles: flash necessarily uses frame-based model of animation. Sequential animation based on frame positioning is key in this approach. It des deal with detailed matrices of the time/sequence parameter. Flash player does not maintain a frame rate by default, but need manual integration.

Silverlight on the other hand employs the WPF animation model. The tie based principle enables one to define the start and end parameters before-hand. It is easier than Flash as the program fills in the frame positions by itself. It also cuts out the need of positioning objects in relation to frames- thus being time optimized!

SEO friendliness: In the current web development and designing spectrum SEO friendliness does play a key role in determining the effectiveness of a production. The shape definition fonts and inability to understand TTF is a major hindrance for Flash in the SEO space. Though off late search engines have started indexing the Flash embeds, it is not still optimally SEO friendly. Apart from Google, there is limited support for Flash indexing coming in from other search engines.

Silverlight employs XAML in user interface: While vector graphics and animations come into play the texts are treated as separate entity and deployed in web server. This approach makes searching and indexing of Silverlight components much easier.

Media streaming facility: Flash does not provide hosting support for content. This makes it harder to build a video website as it will require separate server accommodating- thereby being cost inclusive.

On the other hand Silverlight uses Microsoft’s own Silverlight streaming to deliver rich media effectively. Cross browser media can be easily hosted and circulated effectively on Windows and Mac computers. Interactive content development using Silverlight is much easier in Silverlight than in Flash.

To sum it all up CEO Shamit Khemka mentioned it is true to say that Silverlight does provide designers and developers with an effective edge over Flash. It is also imperative to say that in the present context of cross platform media applications Flash needs major upheaval to compete with Silverlight.