Shamit Khemka Redefines the Importance of Local SEO

A business, be it small, medium or large; require a successful SEO campaigns to succeed. So, while making an online promotional strategy, you must have stumbled upon the term called “local SEO”. SynapseIndia CEO Shamit Khemka also says that One may ask what is local SEO and why do I need it? Well, the most simple answer would be – any business that gets some or all of its customers or clients locally should consider local SEO.

Local customers are now switching to the Internet to search for local businesses. Did you know 64% of local customers use online search engines and directories as their main way to find local businesses? Only 28% of people use old paper directories as their preferred source of local information. Shamit Khemka mentions that any business that gets some or all of its customers or clients locally should consider local SEO. If you have a physical address in the city and expect people to go there, you should be optimizing your website for that location.

So, now as you know, apart from national and global ranking, you need to rank high on local search results, let’s have a look on the factors that you must consider while you are on your toes for optimizing. The following are factors that you must consider:

  • Analytics: Try to find out your traffic sources, percentage of traffic coming from different sources etc. by using Analytics. This would help you also to find out which keywords are performing for you including their tracking time-on-site and bounce-rates. Understanding your current position would help you come up with your next step.

  • Non-Branded Traffic: Let us first understand the difference between branded and non-branded traffic. When a user knows about your company or services and directly types in your website address in the browser or uses a search engine for the same. “SEO is done mostly for non-branded traffic when a user searches a search engine for a particular product or service and lands on to your website. So, special attention needs to paid in building that no-branded traffic” added by Shamit Khemka.

  • Conversion is the Bottom-line: You must realize one thing that a difference between 1 to 3 per cent in on-site conversion can make or mar your entire SEO campaign. So, use tools, Analytics and all necessary aspects related to converting your traffic into sales. Do A/B testing to tune your website accordingly.

SynapseIndia CEO Shamit Khemka mentions that any business that gets some or all of its customers or clients locally should consider local SEO services company. That could be a local restaurant, retail outlet, doctor, dentist or lawyer, but it could just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should be considering local SEO services for that location.

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